Overview: As the Brand & Digital Associate Marketing Manager, you will be a key partner in designing and implementing strategic marketing/digital plans and strategies throughout Latin America. In collaboration with various internal teams, you will conduct market and competitive analyses, design promotional campaigns and develop profitable positioning for our brands.
Additionally, this role is a key driver of innovative, digital eCommerce ideas used to optimize our current and future brand marketing campaigns across multiple digital channels for Latin America.
This role will be based out of our San Diego office and offers a hybrid work schedule (2-3 days a week in office as needed).
Responsibilities:
- Partners on Latin American eCommerce growth strategies to support eCommerce enabled retailers & emerging Pure Play retailers (i.e., Mercado Libre, Amazon, eBay).
- Participates in the creation of launch plans including positioning, messaging, marketing material, communication plan, PR, metrics, customer and sales plans as it relates to eCommerce.
- Responsible for eCommerce digital marketing execution to ensure defined brand story and marketing campaigns are implemented at online point of sale.
- Collaborates with America’s brand marketing and digital teams on development, administration, and management of online sell-in marketing assets.
- Acts as Amazon Marketing Services and general eCommerce expert. Creates eCommerce retailer/distributor specific ads and promotions, ensures SEO optimization and content integrity.
- Responsible for the back-end management of eCommerce publishing, digital reporting and engagement tools for data analysis, and associated Marketing Technology (SaaS) tools (e.g., Salsify, AMS).
- Supports Latin America website development in alignment with Global Digital and Brand strategy. Plan and create engaging on-line content including videos, forums, and blogs. Track KPIs for end-user engagement, monitor success and report results.
- Monitors and reports on budgets, forecasts, plans, programs, measures of success, and ROI relative to brand and eCommerce programs.
- Responsible for the coordinating the distribution/publication of content and other digital assets (product imagery, product specs, videos, long and short product descriptions, social media sample content, SEO keywords, etc.) to support online selling of products on Company and online retailer’s/distributor’s eCommerce websites.
- Contributes to the product development process through active scrutiny of product reviews by providing market insights, sales performance, and customer trends.
- Responsible for end user insight generation and developing clear target market segmentation recommendations. Collaborates with Brand Manager to develop new packaging artwork
Qualifications:
- Highly creative, self-starter with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
- You can speak and write fluently in Spanish and English. You are interested in Latin America from both a cultural and business perspective. Marketing experience in Latin America is a plus, but not required
- 2+ years of experience in digital marketing, content management, eCommerce site management, and other relevant experience.
- Experience in managing the marketing of an eCommerce site, digital marketing tactics, managing social media platforms, traffic acquisition, SEO, SEM, paid social media, affiliate, display and retargeting
- Bachelor’s degree in marketing, business, or related field.
Job Type: Full-time
About WD-40 Company
CEO: Garry O. Ridge
Revenue: $100 to $500 million (USD)
Size: 201 to 500 Employees
Type: Company - Public
Website: www.wd40company.com
Year Founded: 1953